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ARC Studios has played a continuing role in helping Illinois' Land of Lincoln Goodwill establish their own visual style while maintaining adherence to the Goodwill brand. Over the years, ARC Studios has provided advertising campaigns, program identities, numerous collateral pieces, store signage and environment design—even menu design for their in-house coffee shop. In each case, the primary goal was to reinforce the well-established Goodwill brand while creating materials that resonated with their regional audience and demonstrated their impact on the local community.




I have worked with Jenni Roberts and ARC Studios for over five years on various design projects ranging from standard collateral pieces to interior retail signage and store design. Jenni’s ability to take my direction and add to it, creating a better design than I had imagined, is a major plus. Unlike other design studios that I have worked with, ARC Studios provides optional design choices early on in the concept phase, which is extremely helpful and showcases their talents and understanding of the message behind the design. ARC Studios is not only a great design and production studio, but they are reliable, on time and willing to put in extra effort for us during a crisis or quick turn emergency. I highly recommend Jenni Roberts and ARC Studios.


pat anderson 

vice president marketing & communications
land of lincoln goodwill

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